Brain Awareness Week (March 11 – 17) is the global campaign to increase public awareness of the progress and benefits of brain research. To mark the occasion, EFNA promoted the new #BrainLifeGoals campaign, and encouraged patient advocates to share their goals alongside the hashtag.
About the Campaign
Sharing #LifeGoals has become a popular trend in social media. #LifeGoals are the often frivolous wishes people have – for example to own a designer handbag, meet a particular pop star or drive a Maserati. This campaign puts a new spin on the trend by instead sharing #BrainLifeGoals.
The campaign will improve public understanding of neurological conditions and reduce associated prejudice/stigma.
Brain Awareness Week is an ideal time to turn up the volume on the patient voice and ensure that decision-makers hear about the issues of most importance to us.
Below are just a few of the messages shared during Brain Awareness Week:
— Zoe Bee (@ZoeOBee) March 13, 2019
#BrainLifeGoals being less isolated in my home town,
social services made so many promises of all the projects they would connect me to but nothing ever happens
— Kresy-Siberia (@KresySiberia) March 14, 2019
Raising awareness of the impact of headache disorders and especially #clusterheadache with #BrainLifeGoals for #BrainAwarenessWeek!#carminebelinlab #karolinskainstitutet #lifegoals @EMHAlliance @EUneurology pic.twitter.com/2ikZHX0DSF
— Carmine Belin Lab (@CarmineBelinLab) March 15, 2019
EFNA also shared a number of blog posts created by attendees of November’s Young Advocates’ Workshop. Click here to read their stories.
Brain Awareness Week 2019 may be over but the #BrainLifeGoals campaign continues! You can find out more about the campaign, and ways to get involved, by visiting the campaign page here: https://www.efna.net/brainlifegoals/
You can also keep up to date with the latest activities by following the #BrainLifeGoals hashtag on social media.